Personal Branding, Logo and Web-Design
Growing a Business and Helping it Glow
| Client: | Perla Group, Rosemarie Perla |
| Profession: | Executive Coach |
| Years Practicing: | 15+ |
Business Challenge:
Rosemarie Perla, a successful Executive and Life Coach, was on her second career. Her first was as a licensed psychologist working independently and as part of the University of Pittsburgh Medical Center. Rosemarie was ready to take her website and her seasoned coaching business to the next level. While interested in social media as a way of getting her message out to her peers and prospective clients, Rosemarie was worried about the possibility of a time-drain. She was clear about where she wanted to take her business but wasn’t sure how to get there. That’s why she turned to brandiD for personal branding and a marketing plan to enable her business to expand and grow.
After
Before
Our Solution:
Given her profession as coach Rosemarie was extremely self-aware and was clear about her career and life goals. brandiD worked closely with Rosemarie during the marketing planning and development phase to marry her essence with her professional brand and persona. We developed a completely new logo and brand for Rosemarie and renamed her business Perla Group, a new company that would allow her to grow beyond a solopreneur enterprise.
We also built in a blog and provided blog training to help Rosemarie gain more traction in the coaching field and to create a destination for users to engage with her brand. Because brandiD has linked her website to her Twitter, Facebook and LinkedIn accounts, Rosemarie can now communicate through an array of social media platforms to a broader audience, both effectively and efficiently.
Results:
Her new site and corporate name captures the best of her earlier brand and takes it one step further, clearly positioning her as the CEO of a company that can now travel down new roads. Subsequently, her business is growing in leaps and bounds, allowing Rosemarie to bring in other coaches, who complement her skill set. This approach gives her the ability to expand her services, her client roster and her bottom line.
The fully integrated, branded website and blog has vastly increased her online presence and audience reach. We continue to work with Rosemarie on how to market herself and her business online and off.
