Susan Chritton: Author and Executive Career Coach

Our students were hesitant to work on discovering and defining their personal brands given the cultural bias of self-promotion from their home countries. William Arruda and Rachel Gogos quickly put the group at ease by defining that personal branding is not about self promotion, but is about being authentic, about better understanding yourself and making sure you’re consistent in how you project yourself to others in person, on paper and via the web. The personal branding workshop was exactly what our students needed to give them that extra edge after graduating. William and Rachel worked closely with us to help adapt the program to our busy students’ schedules and were top notch in their delivery. Since then, I’ve recommended this program to other departments within Harvard and I would absolutely hire them again.