BE YOURSELF. BE UNSTOPPABLE.
Build your brand, your way.
As entrepreneurs, we are our own best advocates. But as women in our society, many of us were raised to feel uncomfortable “tooting our own horn.” Business advisors and marketers who preach that the only path to success is the road that worked for them only make matters worse if their style isn’t true to our own personalities.
The truth is, there is only one path to success: yours. At brandiD we specialize in personal branding for women. We develop, expand, and celebrate your business according to your own unique values and individual strengths. Our motto is: if it’s not authentic, it’s not effective.
So if a hard sell isn’t your style, we’ll help you build an online identity that captures your own brand or charisma – from your own blog, Facebook page or LinkedIn profile and beyond. Or if you’re the toughest-talking, most self-confident entrepreneur on the planet, we’ll help you shout your strengths from the rooftops.
What we won’t do is give you rules to follow that worked for some other person, building some other business.
As a serial entrepreneur and a mother of two daughters, brandiD founder Rachel Gogos, knows that the only way to build a successful brand isn’t to join the old boys’ club but to play by your own rules, and your own personal brand. brandiD will help you do just that—promote your business in ways you’re comfortable with, to create greater success than ever before.
And we’ll do it in the most efficient way possible, because, Rachel points out, “As women entrepreneurs, we are constantly juggling roles. We go from savvy businesswoman to trusted friend to caring mom in a matter of nanoseconds.”
The bottom line: you don’t have time to mess around. And at brandiD we don’t want you to. Start succeeding on your own terms. Contact us to learn more about our Personal Branding for Women services.
Our students were hesitant to work on discovering and defining their personal brands given the cultural bias of self-promotion from their home countries. William Arruda and Rachel Gogos quickly put the group at ease by defining that personal branding is not about self promotion, but is about being authentic, about better understanding yourself and making sure you're consistent in how you project yourself to others in person, on paper and via the web. The personal branding workshop was exactly what our students needed to give them that extra edge after graduating. William and Rachel worked closely with us to help adapt the program to our busy students' schedules and were top notch in their delivery. Since then, I've recommended this program to other departments within Harvard and I would absolutely hire them again.
