To help you get started there are three things that you can do for yourself and by yourself right now:
- Take the Personal Branding Quiz
- Figure out your “Google Quotient” by using the online ID Calculator
- Please send us your name, email address and telephone number (Subject: Personal Brand Assessment Kit) – in return we will send you, via email, a complimentary Personal Brand Assessment Kit and instructions on how to use it.
Tools for Measuring Your Brand Online:
www.onlineidcalculator.com
www.truveo.com (for video)
www.addictomatic.com
Social Networking Sites to Increase Volume of Google Results:
www.zoominfo.com
www.naymz.com
www.ziggs.com
www.ecademy.com (large European network)
www.ziki.com
Video Resources:
www.videoBIO.com (for creating a professional video)
www.youtube.com (for distributing video)
blip.tv (for distributing video)
www.vimeo.com (for distributing video)
www.viddler.com (for distributing video)
Our students were hesitant to work on discovering and defining their personal brands given the cultural bias of self-promotion from their home countries. William Arruda and Rachel Gogos quickly put the group at ease by defining that personal branding is not about self promotion, but is about being authentic, about better understanding yourself and making sure you’re consistent in how you project yourself to others in person, on paper and via the web. The personal branding workshop was exactly what our students needed to give them that extra edge after graduating. William and Rachel worked closely with us to help adapt the program to our busy students’ schedules and were top notch in their delivery. Since then, I’ve recommended this program to other departments within Harvard and I would absolutely hire them again.
