“Our students were hesitant to work on discovering and defining their personal brands given the cultural bias of self-promotion from their home countries. William Arruda and Rachel Gogos quickly put the group at ease by defining that personal branding is not about self promotion, but is about being authentic, about better understanding yourself and making sure you’re consistent in how you project yourself to others in person, on paper and via the web. The personal branding workshop was exactly what our students needed to give them that extra edge after graduating. William and Rachel worked closely with us to help adapt the program to our busy students’ schedules and were top notch in their delivery. Since then, I’ve recommended this program to other departments within Harvard and I would absolutely hire them again.”

Elaine Papoulias

Director, Kokkalis Program, Harvard Kennedy School of Government


“Since hiring brandiD to rebrand my business and develop a completely new website my business has significantly increased. I am astounded at the power of the web and the results from clarifying my brand and gaining a fresh point of view on my business approach. brandiD’s expertise goes far beyond design. The time and money I invested in this process has already been earned back by new business. Working with brandiD was a powerful experience – one I would recommend to anyone looking to breathe new life into their business.”

Rosemarie Perla

President, Perla Coaching Group


“Rachel was recommended to me to design my website by a mutual friend. I am so pleased to have had the opportunity to work with her. She took the project from conception to launch without a hitch. Her creative style, professionalism and vast experience produced superlative results and a website that captures every aspect of what I wanted. Rachel is a very talented, well rounded creative marketing professional. She delivers intelligent creative design and handles client interaction with professionalism and attention to detail. I would highly recommend her.”

Danita Johnson Hughes, Ph.D.

President & CEO, Edgewater Systems


“Working with Rachel and the team at brandiD has been a great experience. From the initial design meeting through completion of the project they worked collaboratively with me and kept me informed of their progress. They take your ideas and make them better and focus on exceeding client expectations. And that is exactly what they did when they built Personal Branding TV. I recommend them as a professional, client-focused expert resource to anyone who would like an on-brand web site that will WOW visitors!”

William Arruda

President, Reach Personal Branding


Rachel’s the best! Her ability to inspire and help me to see beyond what I thought possible is equaled by her ability to see the technical tasks through to completion. This is a rare combination. I recommend her and the brandiD team highly.

Betsy Reiling

Founder & President, Daffodil Labs


“BrandID is a unique web design firm because it has expertise in both branding and design. Rachel and Thoma worked incredibly hard to make sure my website was true to my brand and had all the technical bells and whistles that were important to me. As a result, my target audience loves my site and responds to it.”

Ora Shtull

Executive Coach to Manhattan’s Exec’s


I chose to work with brandiD because of Rachel’s professionalism and savvy in the arena of the web and personal branding. She is smart and strategic, yet practical with her clients. I expected to have a more interactive website that was more Foogle friendly. One that I could easily update. A site that was blog compatible. I got all those things and more! I like an organization that is super at communicating. I’ve been told that I ask the questions that some people think about but would fear asking. Rachel and her team embraced all my questions and helped me understand each piece. Rachel gave me great encouragement along the way when I was stuck with the writing piece. Her advice was to hire a copy-writer. This was incredibly valuable. I was concerned about the investment and she coached me through it. It was a great choice for me.

Jen Bertsch

Entrepreneur Coach


I came to brandiD because I wanted a vibrant website that was both elegant and
accessible; I ended up getting that, but also so much more. Working with Rachel on the personal branding program (which, truth be told, I wasn’t sure I needed at first) not only helped me clarify what I wanted in a website, it also shaped the way I write, edit, and even think about my writing. This experience changed the way I view my work and myself-and the expert web design and social media coaching enabled me to communicate that new vision to readers and colleagues. Personal branding, developing a web presence, utilizing social media–none of it is necessarily easy. But these days it is essential, and the team at brandiD makes it enjoyable, too. I’m tempted to scrawl the web address on office walls with a note that says “for a good time–and a great website–
call brandiD.” But I think it’s more professional to just write this testimonial instead.

Eleni N. Gage



Rachel’s process for personal branding produced amazing results for my business.
As an entrepreneur with many disparate interests, working with Rachel enabled me to bring all of my passions and goals into one cohesive, impactful brand. In fact, one single observation Rachel shared with me revolutionized my business and clarified my path.

Rachel’s coaching style is personal, warm, compassionate, yet direct and challenging. She’s an expert in the personal branding field and will gently push you to dig deeper, work a little harder and come up with better solutions. Because of Rachel, I have a strong personal brand and some great marketing strategies to go out and spread the word.

Ashley Acker



brandiD is my go-to company for all things digital marketing. They combine innovative ideas with a practical approach to internet marketing that has been helping us gain customers for the past few years. brandiD has helped us strategically grow our companies’ visibility on the web as well as identify the right target audience and market to them. They’ve even gone above and beyond the call of duty to offer inspired suggestions as to how we can improve our products. Who knew tech geeks could be so creative?

Harbinder Khera

CEO, MindMatrix

Our company was doing a fast and furious blog vertical initiative that required a key vendor to help us implement these quickly and accurately. BrandID has been a key partner in not only their ability to roll with our specific business needs, but also been attuned and attentive throughout, as we have rolled out several blogs verticals in a relatively short amount of time. In working with Rachel & BrandID for almost a year now, I would recommend them to anyone needing blog development. Without them, we would have never reached our Executive mandated goals.

Brian Gallof

Digital Production Manager, ThomasNet

I was referred to Rachel Gogos and brandiD by a colleague. Rachel and her team helped me rebrand my Executive Coaching business. My new look is professional, fresh and crisp. They created a new logo design, color scheme, business cards, stationary, PowerPoint master as well as Blogsight and social media landing pages for Twitter and Facebook. Rachel collaborated with me every step of the way, listened to my ideas and preferences and incorporated them. I am really proud of the final products and how they showcase me and the services I provide to my clients. I recommend Rachel for those looking for a professional, well branded, coordinated outward appearance.

Pam Solberg-Tapper, MHSA, PCC

Executive Coach/Leadership Development, Coach for Success, Inc.


To learn more about our web & blog development services and online identity development services, as well as our personal branding services for entrepreneurs and women, we invite you to get in touch with us, to see what we can do for you. We’d love to work with you.