Frequently Asked Questions

What is an online identity?

Your online identity is how you are perceived and showcased online. For example if you do a google search on yourself, what are most of the results about? Someone quickly scanning these would start to make assumptions about you.

What does developing an online identity entail?

Your online id can include images, copy about you, utilizing social media sites that would help you reach your goals, commenting on blogs, authoring a blog, videos on YouTube, etc. The list can go on and on, but you probably get the point.

What is a blog?

A blog is your online journal. The topic or topics you write about can be your own choosing. You write the content and post it. You can also invite “guest authors” where others would write posts for your blog. Blogging is a great way to start creating web-based content around a particular topic that you would like to be associated with.

What is the difference between a blogsite and a website?

A blogsite allows you to create original content and update it frequently on your site. A website typically has content that is more static.

Can social media help me grow my business?

If your target audience is using social media then yes, social media can help you grow your business. The most important things to keep in mind when deciding which social media tools to use are your business goals and your target audience.

What is the difference between a logo and a banner on a web or blogsite?

The banner is the “header” of your site. A logo is a unique mark that appears on all your collateral and, over time, becomes associated with you and your brand.

What is branding?

Branding is a way to differentiate one product from another by clearly defining its unique qualities and values to its target audience.

What is personal branding?

It’s branding a person instead of a product. By helping people clarify and communicate what makes them different, special and valuable they can stand out in a job hunt, in the workplace, and in many other aspects of their lives. Think of Oprah, Suze Orman, Bono and Barack Obama as excellent examples of personal branding.

Who is personal branding for?

Personal branding is for anyone who wants to achieve greater consistency between how they are perceived, whom they really are and their strengths. It can be used by CEO’s, Founders, Entrepreneurs, Professionals, Consultants, Authors, Speakers, Administrative Assistants, Politicians and many others.

Why should you personally brand yourself?

Personal branding will help you get very clear on how others perceive you versus how you want to be perceived. The process will help you authentically identify what characteristics you should be conveying about yourself. It will help you clarify your mission and purpose, increase your personal confidence and attract your ideal clients, constituents or customers. Being clear about yourself and who you are leads to communicating more effectively and yielding greater results.

What other aspects of my life will personal branding impact?

Personal branding affects your entire “brand environment.” Your brand environment is comprised of everything from your business card to your clothing, your office furniture to your website. It can even include the car you drive and the gadgets you use.

How long does personal branding take?

The personal branding process is driven by you. If you are eager to accomplish the process you can complete it in as little as two months. It’s also driven by other factors such as how extensively do you want to brand yourself? For example – do you want a new resume, website & blog, business cards, social media profiles, and more? If yes, it will take more than two months.

What are some of the outcomes of the personal branding process?

For starters, you’ll know more about yourself, your communications will be more consistent and you will have a better understanding of how to market yourself authentically. You will also have many other helpful outcomes depending on how far we take the personal branding process – you can have a new logo for yourself and your business, a personal brand statement, biography, a new website, newsletter, social media profile, resume and much, much more.

How much does the personal branding process cost?

Some personal branding tools are available to you for free via this website. Depending on your needs, a package will be developed for you – the most essential first phase of the personal branding process begins at an investment of $2500.

Are there any personal branding tools you use during the process?

We find the REACH 360 assessment really effective. It’s an assessment tool that involves reaching out to others to see how you’re perceived, and is the leading personal branding tool.