Logo and Web-Design
A Brand Makeover that Engages & Connects
| Client: | Ora Coaching, Ora Shtull |
| Profession: | Executive Coach |
| Years Practicing: | 15+ |
Business Challenge:
A Manhattan-based communications coach, Ora wanted to expand her business, re-brand herself and enter into the speaking circuit. Part of her need to re-brand stemmed from the fact that she had recently beefed-up her credentials and had become a coach to several senior and C-level executives vs. focusing solely on communications coaching. Her previous business name, “Maxima Coaching,” did not reflect her growing desire to be positioned as Manhattan’s premier executive coach.
After working with world-renowned personal branding guru William Arruda on her business and her brand, William brought us in to help on the visual pieces of her project.
Our Solution:
We created a new logo for Ora, one that represented her brand attributes as a professional and as an individual. After a series of exercises, her new corporate name evolved simply into “ORA” with a tag line of “Executive Coach.” brandiD designed a unique font with a strong, clean, modern look.
After
Before
Because Ora likes to meet with all her clients in person, something that differentiates her business approach, we chose orange as her primary brand color to communicate her warmth.
Second, we built Ora a Vlog website. Ora has been bitten by the Video–Blogging (Vlogging) bug so the site we built is optimized for video. Ora’s new site also connects with her social media accounts. To allow her current and potential clients to measure their leadership presence, brandiD developed a built-in survey that is embedded on her website..
Lastly, we trained Ora on how to become self-sufficient and to Vlog on her own. Each month Ora uploads her video to YouTube, writes some intro copy for her latest entry and posts it to The O Vlog. We integrated FeedBurner into her site so her readers can subscribe and get her latest posts as soon as they’re sent.
Results:
Her regular website visitors watch Ora’s video blog entries on her site, and on YouTube. Her video channel has received 900 views in less than 5 months. The Leadership Presence survey has allowed Ora to build her mailing list and has helped convert prospects into clients. The crisp clean design of her website allows Ora’s personality, professional presence and brand promise to shine through. William has said that this is the best client site he has seen developed for one of his personal branding clients!
